RudyBlu Rebrand

For the RudyBlu rebrand, I set out to capture the brand’s unique blend of western grit and refined elegance. Inspired by RudyBlu’s bold cowgirl spirit and its distinctive jewelry and skull pieces, I redesigned the logo, logo marks, and tagline to better reflect the brand’s adventurous yet sophisticated identity. The new visual system emphasizes individuality and confidence, drawing from the untamed essence of the West while maintaining a sense of handcrafted quality and expressive artistry. This refreshed branding helps position RudyBlu as a standout in the western jewelry space, inviting customers to embrace pieces that are as bold and transformative as they are elegant.