RudyBlu Rebrand

For the RudyBlu rebrand, I set out to capture the brand’s unique blend of western grit and refined elegance. Inspired by RudyBlu’s bold cowgirl spirit and its distinctive jewelry and skull pieces, I redesigned the logo, logo marks, and tagline to better reflect the brand’s adventurous yet sophisticated identity in collaboration with Glick + Fray Creative. The new visual system emphasizes individuality and confidence, drawing from the untamed essence of the West while maintaining a sense of handcrafted quality and expressive artistry. This refreshed branding helps position RudyBlu as a standout in the western jewelry space, inviting customers to embrace pieces that are as bold and transformative as they are elegant.